What is the power of video Production? The simple answer is that your online videos are invaluable, but that sounds too general. Well, why not consider a study by Online Publishers Association (OPA) in 2013? The findings show that 80% of internet users can recall watching a video ad in the last 30 days.
COMSCORE in its own 2014 project found over 124 million internet users watch clips online. 32% of these viewers do so actively because they want to learn about a product or brand. With more exciting statistics flowing in, hiring a professional videographer becomes a foregone conclusion to give you a competitive edge in your niche.
Invaluable Role of a Videographer
It is imperative to understand the crucial role these professionals play in order to utilize them optimally. They ensure you get a scintillating production that won’t be lost amongst millions of others. Some of the roles these producers play include:
1. Script Development
If you feel you must come up with all ideas, you are wrong. The most watched clips are done by professionals who have taken time to analyze a client’s objectives comprehensively. These experts work with you to come up with a workable plot which translates to an amazing corporate film.
2. Talent Selection
A videographer stands behind the lens and knows the best people who can help your production pass a desired message. These highly trained experts will help pick the best talent from your staff and beyond. Such individuals might not be so conspicuous, but remember the one behind the camera has an eye for detail and knows the right person to unlock the potential of your project.
3. Technical Coordination
If you are an aggressive business executive, you must have at one time wished you had sophisticated gear to make in-house clips. While buying is the easier part, using these gadgets optimally can only be done by an old hand, which is the main reason you must have an expert behind the lens.
They know where to place what, and this enhances the efficiency and effectiveness of your project. What’s more, they appreciate lighting, background, framing and other technical areas which you cannot personally manage.
4. Outside Perspective
What makes one product click while the other gets lost in the crowd of boring productions? The secret is in getting a second or even a third opinion on your project. You might be an old hand in handling these projects, but when you infuse new blood to look at things, they will bring a novel approach to give your short films a much-needed impetus.
But this is not all your video producer offers; they are involved from pre-production to post-production, as well as editing and evaluation of the entire development. In essence, they ensure things run seamlessly despite the chaos that characterizes production.
Videographers at VCM Interactive play a critical role in video production services that includes vision and cinematography, video editing, framing etc.